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Rabu, 28 Januari 2015

PDF Ebook

PDF Ebook

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Product details

File Size: 6313 KB

Print Length: 194 pages

Publisher: Jack Alderliefste; 1 edition (November 23, 2016)

Publication Date: November 23, 2016

Language: English

ASIN: B01MSQJXCG

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Better than nothing, but the orthography is pretty flawed (why the French "dj" instead of just "j" for words like "jang?"), and there are a lot of combinations of words and emphasis/lexical markers. For example, "moile" (I would prefer "moy le") combines the verb moy/moi with the emphasis marker "le," which isn't strictly necessary. This, from the perspective of an English language speaker, could be confusing. Note: I served in The Gambia as a Peace Corps volunteer and now work as a translator/mediator for Mandinka speakers in a school district in the U.S.

Great book to read

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Sabtu, 24 Januari 2015

Free Ebook Styling Masculinity: Gender, Class, and Inequality in the Men's Grooming Industry, by Kristen Barber

Free Ebook Styling Masculinity: Gender, Class, and Inequality in the Men's Grooming Industry, by Kristen Barber

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Styling Masculinity: Gender, Class, and Inequality in the Men's Grooming Industry, by Kristen Barber

Styling Masculinity: Gender, Class, and Inequality in the Men's Grooming Industry, by Kristen Barber


Styling Masculinity: Gender, Class, and Inequality in the Men's Grooming Industry, by Kristen Barber


Free Ebook Styling Masculinity: Gender, Class, and Inequality in the Men's Grooming Industry, by Kristen Barber

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Styling Masculinity: Gender, Class, and Inequality in the Men's Grooming Industry, by Kristen Barber

Review

"A deep examination of the rise of male beauty culture." (The New York Times)"Though the grooming work and shop floor are evocative, Barber's attention moves beyond hair to the social exchanges that take place … bringing together emotional labor, aesthetic labor, and physical labor, all the while highlighting the role of sexuality." (Gender & Society)"A well-researched contribution to the sociology of work, gender studies, and consumer culture … Highly recommended." (Choice)"Barber's book innovatively combines theories of work, gender, and culture. It makes a significant contribution to masculinities research. Anyone teaching or conducting research on gender, social class, qualitative methods, work, inequalities, and culture will find this book to be compelling. It is nuanced and rich in detail." (Men & Masculinities)"What does it mean that contemporary men are going to salons, getting their nails done, or dyeing their hair? Kristen Barber examines how these practices are intimately related to shifting definitions of masculinity, and actually buttress gender, race, and class inequalities. A compelling and colorful read." (C.J. Pascoe author of Dude, You're a Fag: Masculinity and Sexuality in High School)"Barber provides excellent insight into how women groom men while upholding their gender and class identities, and how masculinity and beauty are not at odds with each other. Truly a pleasure." (Jamie Mullaney author of Paid to Party: Working Time and Emotion in Direct Home Sales)How it became OK for guys to take care of themselves: an interview with Kristen Barber [http://goo.gl/o3qExa] (NPR's Marketplace)Why barbershops are disappearing: And what it means that some still thrive by Kristen Barber [http://goo.gl/mN4nWW] (The Houston Chronicle)The End of the Barbershop?: An Interview with Kristen Barber [goo.gl/CgX0Zv] (Word of Mouth New Hampshire Public Radio)"Barber’s book innovatively combines theories of work, gender, and culture. It makes a significant contribution to masculinities research. Anyone teaching or conducting research on gender, social class, qualitative methods, work, inequalities, and culture will find this book to be compelling. It is nuanced and rich in detail" (Patti Giuffre SAGE Pub)

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About the Author

KRISTEN BARBER is an assistant professor of sociology and a faculty affiliate in the Women, Gender, and Sexuality Studies program at Southern Illinois University–Carbondale. 

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Product details

Paperback: 256 pages

Publisher: Rutgers University Press; None ed. edition (August 24, 2016)

Language: English

ISBN-10: 0813565529

ISBN-13: 978-0813565521

Product Dimensions:

6 x 0.5 x 9 inches

Shipping Weight: 12.8 ounces (View shipping rates and policies)

Average Customer Review:

3.7 out of 5 stars

6 customer reviews

Amazon Best Sellers Rank:

#888,913 in Books (See Top 100 in Books)

Recommend to anyone studying, or teaching, gender sociology.A compelling analysis of gender dynamics of the booming industry of men's beauty services.

Focus too narrow on two salons, does not survey the changing freedom of men to wear hair longer, in tails, in buns, in curls. Ultimately boring.

I bought for my friend.

This is an amazing book on how wealthy metrosexual men are able to use an industry that has been traditionally understood as feminine. The working class women employed in these industries have to perform emotional labor to pump up the masculine egos of these upper-class heterosexual men. What's also interesting is that having the money to be pampered as a sophisticated metrosexual is a form of class bullying that other men can't afford nor replicate. Liberals often don't understand this form of masculinity and its class nature. Instead, they code it as sophisticated and civilized, a coded classist way of understanding men. I highly recommend this book.

Every time I go get my haircut, I now think of this excellent book.In it, Dr. Babar highlights how gender and class play a part in (re)producing inequalities within the men grooming industries. One of my favorite part of this book was Dr. Babar's analysis of how interactions and encounters take place within the sphere of a men salon. I have new insights about the labor work that is preformed within this space. I would definitely recommend this book to anyone interested in studies of gender, beauty, masculinity, and labor work. This was a great read.

An absolutely brilliant look at how gender inequalities are enacted and reproduced in men's grooming establishments. Will be a go-to book for anyone interested in a sociological take on bodies, masculinities, care-work, or qualitative methods. The writing is lively and engaging to boot.

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Senin, 15 Desember 2014

Download PDF Volcanoes (Learning About Landforms), by Chris Oxlade

Download PDF Volcanoes (Learning About Landforms), by Chris Oxlade

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Volcanoes (Learning About Landforms), by Chris Oxlade

Volcanoes (Learning About Landforms), by Chris Oxlade


Volcanoes (Learning About Landforms), by Chris Oxlade


Download PDF Volcanoes (Learning About Landforms), by Chris Oxlade

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Volcanoes (Learning About Landforms), by Chris Oxlade

About the Author

Chris Oxlade is an experienced author of non-fiction books for children. He has written more than 200 titles on science, technology, sports and hobbies, from encyclopedia articles to fun activity books.

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Product details

Age Range: 6 - 8 years

Grade Level: 1 - 3

Lexile Measure: NC820L (What's this?)

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literalContent: 'A Lexile® measure represents either an individual's reading ability (a Lexile reader measure) or the complexity of a text (a Lexile text measure). Lexile measures range from below 200L for early readers and text to above 1600L for advanced readers and materials. When used together Lexile measure help a reader find books at an appropriate level of challenge, and determine how well that reader will likely comprehend a text. When a Lexile text measure matches a Lexile reader measure, this is called a "targeted" reading experience. The reader will likely encounter some level of difficulty with the text, but not enough to get frustrated. This is the best way to grow as a reader - with text that's not too hard but not too easy.',

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Series: Learning About Landforms

Paperback: 32 pages

Publisher: Heinemann (January 1, 2014)

Language: English

ISBN-10: 143299543X

ISBN-13: 978-1432995430

Product Dimensions:

7.5 x 0.2 x 8.5 inches

Shipping Weight: 4 ounces (View shipping rates and policies)

Average Customer Review:

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Amazon Best Sellers Rank:

#964,791 in Books (See Top 100 in Books)

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Rabu, 26 November 2014

Free Ebook Mark for Everyone (The New Testament for Everyone)

Free Ebook Mark for Everyone (The New Testament for Everyone)

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Mark for Everyone (The New Testament for Everyone)

Mark for Everyone (The New Testament for Everyone)


Mark for Everyone (The New Testament for Everyone)


Free Ebook Mark for Everyone (The New Testament for Everyone)

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Mark for Everyone (The New Testament for Everyone)

Review

"No other commentary series comes even close." --The Christian Century"Readers who have been frustrated by the lack of accessible biblical commentaries for laypersons will welcome the series." --Publishers Weekly"Well grounded in scholarship, accessible, and intensely contemporary. The series is a most welcome one!" --Walter Brueggemann, Emeritus, Columbia Theological Seminary"Wright has accomplished a feat in this series. All the time, I tell Bible readers, 'Begin here!'" --Scot McKnight, North Park University

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From the Publisher

"A rare event: a commentary that is learned without being stuffy, accessible without being reductionist. Tom Wright joins us in our homes and workplaces, our sanctuaries and classrooms, in genial, prayerful conversation over this text that forms our lives, the New Testament scriptures." Eugene Peterson, Professor Emeritus of Spiritual Theology, Regent College, and author of The Message

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Product details

Series: The New Testament for Everyone

Paperback: 244 pages

Publisher: Westminster John Knox Press; 2 edition (January 1, 2004)

Language: English

ISBN-10: 066422783X

ISBN-13: 978-0664227838

Product Dimensions:

5.1 x 0.6 x 7.8 inches

Shipping Weight: 10.4 ounces (View shipping rates and policies)

Average Customer Review:

4.7 out of 5 stars

354 customer reviews

Amazon Best Sellers Rank:

#69,460 in Books (See Top 100 in Books)

I have found this whole series, Paul For Everyone, so valuable. Like the others, NT Wright works hard to connect the points in Paul’s letter to the everyday life of you and me. He explains the historical circumstances and dense theological concepts, but he leans toward application, and I am grateful. He divides the book into smaller chunks so an individual or small group could work through it easily. If anything felt missing, it was having questions for thought or discussion embedded in the chapters. The reader has to stop and formulate their own questions, and sometimes I need a little help!

This is a fantastic look into the cultural, political, and religious context of the message of Mark with helpful interpretive notes to inform how we wrestle with and apply this text today. It’s not an exhaustive, verse-by-verse approach, but rather a larger overview of each main section. A valuable and very accessible resource for anyone. You’re not going to get a ton of interpretation of original Greek or details. Tom keeps it in the 101 to 201 level, but there are insights here that you won’t find in more in depth commentaries.I lead week-long studies of Mark with college students and this book has become a valued resource. If you’re planning a sermon series or small group study on Mark, get this!

I had read the Bible twice and I attend church and Bible study regularly. I ponder scripture and always want to know more. A friend at Bible study said, “I wish that when we read a passage there would be information right beside it to help us interpret it. It’s so difficult to understand just by reading it.” And she is right. And Tom Wright’s writings are exactly what she, and I, have been wishing for. This book just helps me so much more deeply understand what scriptures mean in the context of the Bible as a whole, and of our faith. My new goal is to read all of Mr. Wright’s books!

When preparing to preach or teach on any New Testament text, I first go to Wright's For Everyone series. It is not my only stop, and there are certainly commentaries that are more technical, but that is not the purpose of these books. While being theologically sound and useful to the most unlearned reader, taking a broad pericope-by-pericope approach with out breaking down individual verses, even for the trained theologian they provide a good framework for pursuing more detailed study. Wright's anecdotal introductions to each section encourage the lay reader toward their own personal application and the preacher toward integrating the practical with the exegetical.

Only 4 stars because of one-to-many reliances upon an appeal to orthodox/traditional readings of Mark.     Still very worthwhile read that raises excellent questions such as: "How can we learn again what it means to live in a rhythm of work and rest, and to help one another in our wider society to do the same, without becoming legalists in the process?     There are also statements to would be provocative to the pious: "Jesus went up into the hills for the same reason that others did at the time: to shape his followers into a truly revolutionary group, and to do so away from the prying eyes of the authorities.     This would be an excellent book to use in a group to dig deeper into what is being trusted in life. Of particular benefit here is the author's own translation of Mark that can be fruitfully compared with standard translations. The author's comments will keep a group on their toes as they engage the Gospel in light of their own experience.

N.T. Wright dissects and explains Paul's message to the Corinthian christians wonderfully! He makes Paul's message clear and links this ancient text to our lives as Christians today. The message-- if one has accepted the grace found through Christ from God, initiated from the Love of God for us, and strengthened by the Holy Spirit who is God, then we need to act like it! We Christians should be a "changed" people.

I have read numerous interpreters on Galatians...I have taught and written on Galatians myself, but Tom Wright's take on this incredibly important book is indispensable! His insight that for us Jesus became the Torah, reducing our response now to one of simply trusting in that transaction, is another invaluable facet revealed in the diamond that is Galatians. Tom's accessible style should invite readers of all ages to dive into Paul's first-century world of conflict between the new and old covenants, and hopefully expose the Galatian error inherent in most "Christian" institutions today.

The strength of this book is in NT Wright's ability to relate what Matthew is saying to our modern world. He does an excellent job of bridging the gap between Jesus' world and ours and thus this would be a great book to help connect "everyone" to Matthew. Yet the weakness as mentioned by others is that he is usually only looking at the big idea of a section rather than dealing with it on a verse by verse level. Therefore, his commentary may almost leave more unanswered questions then answers. His commentary on each section is essentially equivalent to a 3-5 minute devotional.I would recommend this book to someone who is brand new to Scripture, someone under the age of 18 or someone who just wants a short, concise understanding of the big ideas of Matthew but for those truly wanting to dig deep into Matthew and wrestle with everything Jesus is saying there would be better options.

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Jumat, 21 November 2014

Free Ebook , by Adam Markel

Free Ebook , by Adam Markel

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, by Adam Markel

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, by Adam Markel

Product details

File Size: 2707 KB

Print Length: 289 pages

Publisher: Atria Books (April 19, 2016)

Publication Date: April 19, 2016

Sold by: Simon and Schuster Digital Sales Inc

Language: English

ASIN: B010MHA6E0

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Amazon Best Sellers Rank:

#281,551 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

I recommend the book. Pivot, the way Adam uses the word, stands for the seemingly small changes in one's both thinking and behavior, that lead to a massive change in one's life path and level of contribution and fulfillment.I find Adam to be an amazing teacher. Almost every major contributor in the industry of personal and professional development nowadays has evolved to recommend living with gratitude and appreciation for one's life, the power of creating a clear, definite vision, and putting it into action by living it daily - in the form of small but impactful rituals (daily behaviors, performed as a routine, without paralysis-analysis), as the definite path to creating one's foundation for an "overnight" success, as well as living a fulfilled life.Pivot is full of anecdotes and tips on how to design, execute, and enjoy a life of contribution, service, meaning, and joy, many of which come from Adam's career in the personal and business development company he leads, "New Peaks".The book is split into two parts - the "mindset" first part, called "Clarity: Changing Your Pivot Beliefs", which goes over the importance of creating or finding within one's life direction, and the second part, "Momentum: Creating Your Pivotal Behaviors", giving the steps to be taken to bring the vision into reality.Adam is a big believer in working on both the inner and the outer parts of one's life. One of the motos, widely taught by New Peaks, is "The roots create the fruits" (if you don't like your results (the fruits) - don't try to change them, but plant new trees (vison and beliefs) instead).The book ends with a 21-day plan for the reader, which includes further actions, meant to take one on to another journey, by finding groups of like-minded people to grow with, including an invitation for New Peaks' events, which I have attended and enjoyed greatly - they are something else, very intense and nontraditional, definitely worth checking out in my opinion! The first event, usually three full days, could be in many cases complimentary, and the advanced follow-ups are paid for - you can choose single events or a "package" deal, should you decide to continue your journey with them...My life has been massively improved by pivoting consistently every-so-often, in steps-like fashion, I just wan't calling it that...P.S.Disclosure: Even though New Peaks has an amazing Affiliate program, which I am aware of, I am writing this without any benefits (not that there is anything wrong with being an affiliate), other than the fact that I love their teaching, including Adam's vision and way of leading the New Peaks seminars. All I mean is, I have have no conflict of interest in writing this. I am just a happy fan of Adam's.

While reading Adam Markel's new book, " Pivot ", I was also tuning into the NBA Finals religiously. Very early in the book Adam explains the book's name of " Pivot " with an analogy to the pivot move in basketball. As I watched Steph Curry and Lebron pivot as well as anyone in the history of basketball, I read furiously through the book. Without giving away too much of the content, " Pivot " is an entertaining business book that teaches how to change direction and by doing so, change one's life. Filled with not only fine examples of real-life people who have pivoted in their lives to achieve great things, " Pivot " teaches a real road map that empowers the reader to make changes immediately and for the long haul. I wasn't familiar with Adam Markel before this book, but his story resonated with me personally and the mistakes and changes he writes about in his personal life definitely helped me avoid some of the same pitfalls. Thanks for helping to change my life!

I read these types of books often enough to see if there is anything new to learn. I really liked his perspective. Not cutesy, not generalized, actual useful information. Although it started out strong, it kind of wimped out toward the end in summarizing and I didn't care for the overuse of the word pivot. But I bought and gave a copy to my son as it's definitely worth reading, and I think a person just starting out would gain a lot of benefit from the ideas presented.

This book changed my life. It was the catalyst for me to leave the government after 8 years and buy a franchise. I'll soon be doing what I love instead meeting about PowerPoints for 2-3 years in the illusion of progress.

Amazing content. Adam explains step by step what we can do in order to change our ways for the better. This book is highly recommended. I hope you enjoy this reading and transform your life. We all have a mission in life and PIVOT is the best tool to find it and take action.

In one word: Wow. This book is transformational, insightful and full of practical steps to pivot your way to a grateful mindset, a positive perspective and a fulfilling life! Highly and wholeheartedly recommend this book to one and all!

Great book! A lot of good thoughts and directions to be more successful person in your field.

Excellent book to help those needing a change in direction in life. This resource can help tremendously with a career, relationship or other personal change.

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Sabtu, 15 November 2014

Get Free Ebook Debbie Macomber's Cedar Cove Cookbook, by Debbie Macomber

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Debbie Macomber's Cedar Cove Cookbook, by Debbie Macomber

Debbie Macomber's Cedar Cove Cookbook, by Debbie Macomber


Debbie Macomber's Cedar Cove Cookbook, by Debbie Macomber


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Debbie Macomber's Cedar Cove Cookbook, by Debbie Macomber

About the Author

Debbie Macomber is a #1 New York Times bestselling author and a leading voice in women's fiction worldwide. Her work has appeared on every major bestseller list, with more than 170 million copies in print, and she is a multiple award winner. The Hallmark Channel based a television series on Debbie's popular Cedar Cove books. For more information, visit her website, www.debbiemacomber.com.

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Excerpt. © Reprinted by permission. All rights reserved.

As I've often said, I'm a frequent eater—but I'm a frequent cook, too! In fact, I spend more time in the kitchen than I do in the dining room. I remember, when I was only four, begging my mother to let me help her make dinner. She was a gifted cook who never let a recipe get in the way of being creative; not surprisingly, working in the kitchen (and enjoying it!) is part of my family heritage.I think it's fair to say that, thanks to my mother, I became profi cient at cooking over the years. Good thing, too—in high school, the cooking part of Home Economics was all that got me a passing grade. I'm a terrible seamstress, so my ability to cook saved me from a certain F. (Who knew there were so many incorrect ways to sew in a zipper?) In the days before the many cookbooks now available—cookbooks for every conceivable type of cuisine and diet and specialty—recipes were often preserved on index cards. My mom had several small green boxes stuffed with them. And after her death I found a notebook in which my grandmother had written down recipes and cooking hints she felt her daughter (my mom) should have when she left home. I savored every word and learned cooking hints I still use. For instance, I discovered how to gauge when bean soup has simmered long enough to reach its maximum fl avor. According to my grandma, Helen Zimmerman, you can tell by the aroma. As a thrifty and inventive cook, she also had lots of suggestions for substitutes and alternative ingredients, and different spices to try in particular recipes.Like my mother, I've collected recipes all my life—and yes, I have the same small green recipe boxes crammed with carefully handwritten notes that date back to my grade-school days.Years ago, I chose some of those recipes and created my own envelope-size recipe booklets as a thank-you gift to my loyal readers at Christmas. In return, readers sent me their own favorite recipes. This was my fi rst venture into cookbook publishing—but not my last!You may have noticed that meals play an important role in all my stories. This is certainly true of earlier series like "Midnight Sons" and "Heart of Texas," as well as the Blossom Street books. But cooking and preparing meals, and sharing them with family and friends, is perhaps most signifi cant in my Cedar Cove series.If you've read any of these stories, you'll recognize Charlotte Jefferson Rhodes. She's known and loved by just about everyone in town. Not only that, her reputation as a superlative cook is well-deserved.In this book, Charlotte's going to take you on a tour of the kitchens and dining rooms of Cedar Cove. She'll share her best recipes, including those she was given by members of her family and her many friends. She's also going to fi ll you in on what's been happening with the people in town—her daughter, Olivia Griffin, her granddaughter, Justine Gunderson, Zach and Rosie Cox and Grace Harding, to name a few.Like Charlotte, I believe that food is central to the important relationships in our lives. Serving a meal is probably the ultimate expression of hospitality and friendship, and a good dinner sustains us in more than just the obvious ways. For me, for Charlotte—and, in fact, for most of us—the preparation of food is associated with enjoyment, comfort, love.While sharing food is a social activity, sharing recipes can bind us with others, too—with friends and perhaps especially with our families. It's about forming and nurturing traditions, which help us create a sense of continuity from one generation to the next.Quite a few of the recipes I use today came from my mother and grandmother—recipes I've passed on to my own children. Just as some of Charlotte's recipes come from her mother and were passed down to her daughter, Olivia, and now her granddaughter, Justine….Justine, who's opened a tea room in town, has asked Charlotte for recipes and menu ideas, hoping to make her restaurant as wonderful as a visit to the fragrant kitchen she remembers from her grandmother's home. Happy to comply, Charlotte has collected her favorite recipes in this book. You might recognize some of them from scenes in the Cedar Cove stories.Ultimately, the genesis of this cookbook is my readers' requests for these very recipes, the ones I've mentioned in the novels. My goal is always to give you a satisfying reading experience—with something extra. I like to describe myself as a "value-added" author, and this cookbook is one way of offering you that extra value. So are Charlotte's introductions, in which she reveals her insights about the people of Cedar Cove, and her personal comments on various recipes.Please join Charlotte and everyone in town for lots of delightful adventures in cooking and dozens of memorable meals. I hope these recipes will be as treasured in your family as they are in Charlotte's (and in mine).It's a privilege to share my own "kitchen heritage" with you—a heritage of good food and good times.Happy reading… and happy eating!

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Product details

Hardcover: 240 pages

Publisher: Harlequin; Original edition (August 25, 2009)

Language: English

ISBN-10: 0373892136

ISBN-13: 978-0373892136

Product Dimensions:

9.3 x 1 x 9.3 inches

Shipping Weight: 2.6 pounds (View shipping rates and policies)

Average Customer Review:

4.7 out of 5 stars

197 customer reviews

Amazon Best Sellers Rank:

#756,292 in Books (See Top 100 in Books)

I ordered this cookbook basically because I watch "Ceder Cove" all the time, wouldn't miss an episode. I ran across this cookbook while on vacation and the price was too high, so when I returned home I immediately went to Amazon and bought it at a great low price with free shipping. It came very fast. I have made some of the recipes and they are great. Plus you can catch up with all the people from "Cedar Cove" and find out where the recipes came from. So thank you to Debbie Macombers books, cookbook and the Hallmark series and of course for Amazon! I highly recommend this to all fun loving cooks everywhere.

My first words of advise is to finish all the Cedar Cove books before you read any of the stories in this cookbook. If not, surprises will be spoiled. This is one of the best cookbooks I have ever gotten. It came in the mail yesterday and I immediately sat down to look through it. I wanted to try almost every recipe right away, I did infact make the chilli pie recipe last night and my family loved it. Lots of good down home cooking without the fancy ingredients that none of us have or even know what they are. Beautiful pictures of the recipes and very easy to read.This would make a great gift for any new bride or a great housewarming gift. Can't wait to make the Banana Bread recipe today.....

This cookbook, first of all, is a hardcover book with beautiful pictures and, best of all, stories about the Cedar Cove books and characters. Each recipe has a little story about the character the recipe comes from. Very clever idea to attach the recipes to your favorite characters, especially now that Cedar Cove is a television show on the Hallmark Channel. The recipes are down-to-earth and easy to make. The recipes are very easy to follow. I've already picked several to make for the Christmas and New Years.

It seems that most of the cookbooks I come across typically have two or three keepers in them. This one however provided me with a ton of new recipes that continue to get requests from my husband to make again and again. Almost every single recipe in here is excellent. I love this cookbook.

Honestly, I was very disappointed in this cookbook - thought I would find some great recipes in here, especially "comfort food," but I haven't made one recipe. Nothing appeals to me.

this book is fine but I did not realized until after I purchased and received the book that this is an older version vs a newer version.

This was a gift for my grandmother. She doesn’t cook much anymore but she loves Debbie Macomber so she was very excited when she received it 😊

Found some recipes that I am going to try. Great illustrations of the food dishes. Writings of individual Holidays that make it personable. A good cookbook to add to my other recipe books for ideas.

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Kamis, 13 November 2014

Download Destination Branding for Small Cities - Second Edition, by Bill Baker

Download Destination Branding for Small Cities - Second Edition, by Bill Baker

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Destination Branding for Small Cities - Second Edition, by Bill Baker

Destination Branding for Small Cities - Second Edition, by Bill Baker


Destination Branding for Small Cities - Second Edition, by Bill Baker


Download Destination Branding for Small Cities - Second Edition, by Bill Baker

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Destination Branding for Small Cities - Second Edition, by Bill Baker

Review

There is an increasing realization of the important links between urban design and place branding. Bill's book has gone a long way in bridging the gap between the two. Combining the skills of placemaking through urban design expertise and the branding of cities and regions are of vital importance in the future. Bill's principles and guidelines apply to cities and regions in every country. --Odd Arne Blindheim, Chairman of the Board, Nordic Urban Design AssociationThis book once and for all destroys the myths and misinformation surrounding the branding of places. It has the potential to save millions of dollars wasted by cities, states and nations on ill-conceived and ineffective campaigns purporting to be brand development exercises. -- --John King OAM, Chairman, Australian Tourism Export CouncilBaker's writing style is engagingly direct and to the point, and his book should be essential reading for anyone involved in the study or implementation of city branding. --Journal of Brand Management Volume 17 #2, Oct/Nov 2009

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From the Inside Flap

“… essential reading for anyone involved in the study or implementation of city branding.” Journal of Brand Management “… has the potential to save millions of dollars wasted on ill-conceived campaigns purporting to be place branding.” John King, Chairman, Australian Tourism Export Council “Why pay a university thousands of dollars to take a branding class when this book sums it up incredibly well.” Erik Wolf, CEO, International Culinary Tourism Association “…. a mandatory read for economic development professionals and public officials interested in their city's competitiveness.” Ed Burghard, CEO, Strengthening Brand America “Baker has authored what I believe to be the finest treatise on the topic to date." Bill Geist, President, Zeitgeist Consulting USA “This isn't a book you read once. I constantly find inspiration and energy by reading it through again.” Jim Epperson, CEO, Harrison County Convention & Visitors Bureau

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Product details

Paperback: 208 pages

Publisher: Creative Leap Books; Second edition (May 21, 2012)

Language: English

ISBN-10: 0984957405

ISBN-13: 978-0984957408

Product Dimensions:

5.8 x 0.8 x 8.5 inches

Shipping Weight: 8.8 ounces

Average Customer Review:

4.5 out of 5 stars

18 customer reviews

Amazon Best Sellers Rank:

#474,950 in Books (See Top 100 in Books)

A valuable and essential read for anyone working with a city, county or state thinking about bringing tourist to their location as a source of increased revenue. Too often a logo and brand idea end up in the trash because the initial idea to attract tourism goes no further than appearance. No consideration was given to selling the brand or backing up the brand with a credible product. This book tells it all and the implementation plan provided provides sound advise on how to develop a brand identity program and launch it successfully.

Bill Baker seems like a very experienced professional in regards to city branding.Still, it seems like he doesn't want to tell you anything important or useful in the book.It lacks examples, case studies, useful information about how to brand a city, historic overview and such.At the end, it seems like an over extended brochure about why you should hire and expert.Bill... you can do better.

This book is an excellent introduction for small communities seeking to brand where they live. Also great for neighborhood associations.

I've done much branding and with my first destination branding challenge looming I used this book to guide me. Superb. Easy to follow and understand, and gave me the result I was looking for. Book is high on process and then what to do at each stage. Just what a good branding practitioner needs. Bill delivers on his Brand Promise. Good on you Bill!

I'd say this is a must-read book for anyone involved in working on rebranding a city/region ... from the secretary, to the parks department to the marketers in charge.

Well written. Lays out the A to Z of location branding.

Good info well presented

This is an outstanding book, for large and small cities. I think Mr. Baker titled it for small cities so no one would fear it would be unrealistic at one level or another.This book is an invaluable resource that provides a customizable, easy to follow roadmap of the "place" branding process. It is also an excellent tool for a city, town or county ready to assess, rearticulate or freshen an existing brand.It book will be a shock for people who think a brand is a logo or tagline or something you buy from an advertising or public relations agency although such experts can play a role in the process or in deploying the brand later on if the community's destination marketing organization doesn't have that capability.Branding cities and towns has come a long way from the days when two or three people (usually white guys) came up with a brand over a couple of martinis and then announced it to a community.And Baker's roadmap provides lots of ways to customize an approach to a community's personality. It definitely isn't one size fits all.This is a huge contribution that if used will empower any community of any size to distill a brand that works. I only wish I had had such a tool when I began branding places as a profession more than 30 years ago.

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